What you'll learn:
- Evolution of corporate sustainability, including the Triple Bottom Line, ESG factors for assessing impact and risk, creating shared value
- Sustainability as a core business strategy focused on creating value and managing risk, and a driver for competitive advantage
- Sustainability in strategic planning, environmental performance, merging sustainability goals with core financial metrics in product OKRs
- Adapting customer segmentation to identify and prioritise eco-conscious customer segments, market sizing tools to account for sustainability-driven growth
- Application of eco-design principles, including circularity, dematerialisation, design for disassembly, design for longevity; use of Life Cycle Assessment (LCA)
- Integration of sustainability checkpoints into product and project management methodologies, Sustainable New Product Development (sNPD)
- Digital products ethics and sustainable design, including calm technologies, reduction of dark patterns, data minimisation, algorithmic efficiencies
- Real-world practice: implementing circularity and addressing human rights violations in fashion industry
- Real-world practice: managing unethical design practices in the digital space.
Welcome to our course "Ethics, Sustainability and ESG in Product Management".
This course has been created for product managers and other professionals involved in the product design, development and delivery, as well as for business leaders and specialists who are involved in definition and execution of sustainability strategy for their organisations.
Product managers sit at the intersection of strategy, design, engineering, and business operations. They can shape what gets built and how it’s delivered. With a holistic view of customer needs, market dynamics, and operational constraints, PMs have the power to embed sustainability into product decisions — from material choices and supply chains to accessibility and product lifecycle impacts. PMs influence over priorities, metrics, and cross-functional collaboration means that they can turn sustainability from a side initiative into a core value driver, aligning impact with innovation and profitability.
In this course, I will refresh your knowledge of sustainability and ESG concepts, and we will examine how these concepts can be integrated into existing product management frameworks. We will examine how existing product management tools, frameworks, and methodologies can be systematically enhanced to incorporate sustainability principles, thereby creating products that simultaneously deliver financial returns and positive environmental and social impact. By leveraging specialised sustainability assessments, reconceptualising market segmentation through an environmental and social lens, reframing competitive analysis to account for ESG factors, and embedding sustainability metrics throughout your product development lifecycle, you can create an operating model that makes sustainable product development a foundation for commercial success of your business. In the second part of the course, we will look at examples of what ethics and sustainability means for physical and digital products. While it would be impossible to cover all types of physical products, I chose for this course to look at the fashion industry as one of the most unsustainable and polluting sectors of the economy.
For this course, I invited three fantastic speakers:
Genia Mineeva, expert in circularity, and the founder of the award-winning circular design studio and brand BEEN London,
Tansy Hoskins, the award-winning author, journalist, independent researcher and social justice campaigner, and
Ivan Glushenkov, Tech entrepreneur, digital product manager, AI consultant, and multiple hackathons prizewinner.
These people are truly passionate about sustainability, they are doing something to change the world we are living in, and I hope they will inspire you for action.
Please enrol if you want to master the integration of ethics, sustainability and ESG practices into your product management work. Drive responsible innovation and create lasting impact in your projects.
Please feel free to check out my other courses:
1. Generative AIPracticalGuide for Business and Sustainability
2. Carbon Accounting and e-Liability as Tools for GHGs reduction
3. Business Case for Corporate Sustainability: Ultimate Guide
4. Guide to Green Taxonomies and EUTaxonomy Tutorial
5. Key Climate Agreements & Role of Governments/Policymakers
6. Every Company’s Guide to Climate Action & Achieving Net Zero
7. Corporate Climate Reporting: Key Standards and Guidelines
8. ESG in Executive Leaders' Agenda:Reporting and Analytics
9. Power Sector Decarbonisation and Energy Transition
10. Heavy Industry Decarbonisation and Energy Transition
11. Transport and Mobility Decarbonisation & Energy Transition
12. Blockchain Technology in Climate Change and Sustainability
13. Into to Big Data,Data Scienceand Artificial Intelligence
You can find the links to all courses on my Udemy profile page - just click my name at the bottom of the course description just before the course reviews.
Thank you for choosing our courses!
Sincerely yours,
Julia Mariasova
