What you'll learn:
- Build repeatable Claude workflows that turn a brief into on-brand copy, scripts, and concepts with predictable, professional results every time.
- Craft a consistent brand tone of voice and adapt messaging across different audiences using reusable prompt libraries and A/B-tested copy.
- Run the full creative cycle in Claude: ideation, moodboards, scripts, pitch decks, brand books, and content plans, from blueprint to asset.
- Master prompt engineering for creatives with personas, few-shot, and chain-of-thought to direct both text and text-to-image and video output.
Turn Claude into your most reliable creative partner. This hands-on course teaches creative professionals how to run their entire production cycle - from a blank-page brief to a finished, on-brand asset - using Claude with confidence and consistency.
You'll start by setting up Claude and learning the nine rules that make AI outputs predictable instead of hit-or-miss. From there, you'll move through the full creative workflow: brainstorming moodboards and unconventional product angles, analyzing competitors, building a distinct brand tone of voice, and adapting one core message across multiple audiences. You'll write short-form video scripts, design investor pitch decks and digital brand books, automate social media planning, and build reusable content-plan templates that keep your output organized and on schedule.
The course then bridges text and visuals, showing you how to art-direct text-to-image and video tools so your written concepts become finished creative. A dedicated prompt-engineering masterclass takes you deeper into modular prompts, creative personas, few-shot examples, and chain-of-thought techniques for precise control over every result.
Throughout, you'll practice with realistic role-plays - agency onboarding, client pitches, and a brand voice audit - plus reusable prompt libraries you can apply to real client work immediately. No prior AI, coding, or design-software experience is required; everything is taught step by step.
By the end, you'll have a complete, repeatable AI creative toolkit and the confidence to deliver professional results faster. Enroll now and start building creative work that's faster to produce and consistently on brand.
