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Udemy

The AI-Powered Digital Marketing & Digital Advertising Guide

via Udemy

Overview

Harnessing AI for Digital Mastery: ChatGPT, Canva, Copywriting, SEO, Google Ads, Meta Ads, AI-Website, Email Marketing.

What you'll learn:
  • Unlock the potential of AI-driven digital strategies and transform from a novice to a modern marketing maestro with cutting-edge techniques.
  • Master the revolutionary art of ChatGPT copywriting and elevate your content creation, making every word resonate with unparalleled heights.
  • Deep dive into the world of Meta Advertising and leverage the power of AI for precision-targeted campaigns, ensuring optimal ROI in every ad spend.
  • Navigate the vast landscape of LinkedIn Advertising and target professionals with pinpoint accuracy, making every campaign a resounding success.
  • Become a YouTube optimization expert and turn every video content into an engagement goldmine, captivating audiences like never before.
  • Elevate your SEO game with Rank Math and craft content that not only ranks at the top but also resonates deeply with your target audience.
  • Delve deep into WooCommerce with hands-on, practical screen recordings. Learn to optimize your e-commerce operations, from product listings to checkout.
  • Embrace a growth-centric positive mindset and leverage LinkedIn for exponential career growth, showcasing achievements and skills with unmatched pride.

Welcome to the Future of Digital Marketing: A Human-Led, AI-Empowered Journey

"This course truly exceeded my expectations! Everything was explained so clearly, and the provided resources were incredibly valuable. It genuinely felt like the instructors cared deeply about my progress and success." – Natalie

Hello and welcome! I'm Ing. Tomáš Morávek, and I’m thrilled you’ve discovered "The AI-Powered Digital Marketing & Digital Advertising Guide." Together with my dedicated team, we've infused our passion, experience, and expertise into crafting this comprehensive course to empower your success in the rapidly evolving digital marketing landscape.

Throughout my career, I’ve helped guide over 1,000,000 students toward achieving their goals. I deeply understand the challenges you encounter while learning digital marketing. That’s why this course is thoughtfully designed—not just as a series of lessons—but as an inspiring and supportive journey that equips you with practical skills, strategic insights, and lasting confidence.

Why Choose This Course?

In this course, you'll go beyond traditional marketing. You'll master groundbreaking AI technologies and innovative methods that define the future of digital marketing. Through practical, hands-on experiences, you'll become adept at using powerful tools like ChatGPT and Meta’s AI-driven strategies, positioning yourself as a confident leader and innovator in the industry.

Here's What You'll Learn:

Section 1: Engaging Foundations
Kickstart your learning with animated lessons, clear explanations, and valuable resources, ensuring a solid start to your digital marketing journey.

Section 2: Mastering ChatGPT (Free Version) & Keywords Everywhere
Efficiently streamline your marketing with easy-to-follow tutorials on keyword research and social media planning using powerful, free tools.

Section 3: Advanced Content Optimization (ChatGPT Plus & GPTs)
Elevate your content strategies with impactful blog posts and strategically designed content calendars, amplifying your online visibility.

Section 4: Effective Email Marketing Strategies
Create deep, meaningful connections with your audience using compelling email campaigns enhanced by AI-driven tools to boost engagement and conversions.

Section 5: Creative Excellence with AI Tools
Develop visually stunning designs effortlessly with innovative AI tools such as DALL-E, Looka, Adobe Firefly, and Ad Creative AI.

Section 6: Effortless Content Creation at Scale
Overcome writer's block and rapidly produce detailed, engaging blog posts using advanced NLP engines powered by AI.

Section 7: Building Fast, Optimized Websites
Follow step-by-step tutorials on creating high-performance websites with WordPress and Cloudflare, dramatically enhancing speed and usability.

Section 8: Practical SEO Mastery with Yoast
Gain practical skills to boost your site's visibility and rankings, making search engines your strongest ally.

Section 9: Google Search Console Mastery
Confidently monitor, analyze, and improve your website’s performance, taking control of your search results.

Section 10: Google Analytics 4 Simplified
Understand your audience deeply and make informed marketing decisions with easy-to-follow Google Analytics 4 tutorials.

Section 11: SEO Excellence with Rank Math
Enhance your website’s discoverability using the powerful and intuitive Rank Math plugin and its built-in AI tools.

Section 12: Integrating Psychology & SEO
Craft emotionally engaging content by combining psychological principles with advanced SEO strategies.

Section 13: Structured Data for YouTube Visibility
Maximize the visibility and impact of your YouTube videos through strategic structured data annotations.

Sections 14-18: WooCommerce & E-Commerce Success
Acquire practical skills for creating and managing successful e-commerce stores, from seamless payments to product management and effective marketing.

Sections 19-21: Secure WordPress & Email Marketing Mastery
Protect your digital assets and leverage powerful email marketing strategies that drive growth and engagement.

Sections 22-27: Advanced Google & Meta Advertising Techniques
Delve deeply into Google Performance Max campaigns, Meta Business Manager, and AI-driven targeting strategies to elevate your online advertising.

Sections 28-31: Specialized Advertising Strategies
Tailor your advertising for local businesses, broad targeting, lead generation, and profitable e-commerce campaigns using specialized methods.

Sections 32-33: Simplified Meta AI & Dynamic Reporting
Master Meta’s advanced AI tools and easily create insightful, dynamic reports that your clients and stakeholders will value.

Sections 34-38: Comprehensive Skill Development
Gain hands-on expertise in LinkedIn advertising, video creation with Adobe Premiere Pro, YouTube channel optimization, local SEO mastery, and building a confident professional mindset.

Ready to Transform Your Digital Marketing Future?

My sincere commitment is to see you succeed and thrive. My goal is to empower you not just to keep pace with digital marketing trends—but to actively shape and lead them.

Together, let's begin this exciting journey and unlock your full potential as a digital marketing expert.

Warm regards,

Ing. Tomáš Morávek & Team
Award-Winning Digital Marketing Expert & Your Dedicated Mentor

Syllabus

  • Sincerely Welcome, Digital Marketing Essentials, Curriculum, Checklists
  • Complete Introduction into ChatGPT & Gemini
  • Copywriting for Social Media & ChatGPT for Meta Ads + Reels Script Writing
  • ChatGPT for Psychology of Persuasion & AIDA Overview [Free Version]
  • ChatGPT for Blogging and Building Beautiful Websites [Free Version]
  • ChatGPT for TikTok Marketing, Twitter Marketing & Google Ads [Free Version]
  • ChatGPT for Local SEO & Creating a Buyer Persona [Free Version]
  • Introduction to ChatGPT Plus & GPTs, Using the Writing Coach [Paid Version]
  • ChatGPT Plus for YouTube and TikTok using VidIQ and InVideo [Paid Version]
  • ChatGPT Plus & Gemini AI Video Analysis
  • ChatGPT Plus for High Quality Blogging & Reddit and Quora Marketing
  • ChatGPT Plus for Crafting Content, SEO, & Voice Search Optimization
  • ChatGPT Plus for Pinterest Marketing and Link Building [Paid Version]
  • ChatGPT Plus for Writing Posts for X
  • ChatGPT Plus for Teaching & Negotiating Higher Salary & More Benefits
  • Looka, Adobe Firefly, Ad Creative AI, Pika Art, Google Video Poet, Sora
  • Content at Scale AI - Complete Blog Posts 3.000+ Words with 3 NLP Engines
  • WordPress Website Builder, CloudFlare, Speed 99/100, Blog
  • SEO Yoast [On-Page SEO]
  • Google Search Console [On-Page SEO]
  • Google Analytics 4
  • SEO Rank Math [On-Page SEO, Content AI, 40+ AI Tools]
  • Psychology of Persuasion [On-Page SEO]
  • Structured Data for YouTube Video [On-Page SEO]
  • WooCommerce Settings & Payments
  • WooCommerce Products, Attributes, Categories, Smart Filters, Uploads
  • WooCommerce Checkout Experience & Elementor Pro
  • WooCommerce Marketing, Google Free Listings
  • Plugins, Translations, SMTP, Multi-Currency, DKIM, Heat Maps, Reviews
  • WordPress Security, CloudFlare Turnstile, Database Optimization, Backups
  • Complete Guide to Link Building for Beginners, Link Building Services [Off-Page]
  • SEO Tools [On-Page & Off-Page]
  • Email Marketing & Mailchimp
  • Google Advertising [AI Google Max Performance & AI-Powered Google Search]
  • Meta for Business [Business Manager, Facebook Page, Meta Suite]
  • Meta Data Sources [Pixel, Conversion API]
  • Meta Ads Objectives & Ads Guide & Meta AI Targeting
  • Meta Ads Manager & Campaign Structure
  • Meta Lead Generation with Instant Forms
  • Meta Audiences, Meta AI+ Targeting, Meta+ AI Functions
  • Meta Advertising for Local Business & A/B Testing
  • Meta Broad Targeting Explanations
  • Meta Ads: Experiments & Brand Lift & Advantage Campaign Budget+
  • Meta Advertising for E-Commerce
  • Meta Reporting
  • LinkedIn Advertising & LinkedIn Marketing with ChatGPT
  • Traveling as Filmmaker, Creating Videos, Adobe Premier Pro & Adobe After Effects
  • YouTube Channel & YouTube Studio
  • Google my Business, Bing Places & Local SEO
  • Positive Mindset, Job, LinkedIn Profile, CV

Taught by

Ing. Tomáš Morávek and Learn Digital Advertising

Reviews

4.6 rating at Udemy based on 517 ratings

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