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Engagement & Monetization | Mobile Games

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Overview

Enhance the popularity and profitability of mobile games with monetization strategies. This course combines user engagement tactics with business strategy to teach students how to create high-performing mobile game apps.

Syllabus

  • Engagement
    • Best design strategies to keep players interested and engaged, and come to understand what it takes to build an appealingly addictive game.
  • Monetization Models
    • Discuss monetization strategies for both premium games and free-to-download “freemium” games.
  • Best Publishing Practices
    • Looking at the final steps you’ll want to take before submitting your game to the app store.

Taught by

Cezanne Camacho and Ankur Prasad

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