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The Great Courses Plus

The Entrepreneur's Toolkit

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Overview

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Embark on your own business enterprise with the help of this course that provides a detailed roadmap for starting, nurturing, expanding, and eventually selling a business.

Syllabus

  • 01: How to Come Up with a Great Business Idea
  • 02: Understanding Your Market
  • 03: Prototypes-Making Your Idea a Reality
  • 04: Defining Your Business Model
  • 05: Picking Your Business Structure
  • 06: Starting Your Business Plan
  • 07: Market Analysis and Marketing Strategy
  • 08: Business Logistics and Operations
  • 09: Organizational Structure and Management Teams
  • 10: Income Statements and Balance Sheets
  • 11: Cash Flow Statements and Performance Measures
  • 12: Conducting Risk Analysis
  • 13: Finishing Your Business Plan
  • 14: How to Finance Your Business
  • 15: From Your Home Office to Social Media
  • 16: Starting a Family Business
  • 17: Buying a Franchise or Other Business
  • 18: Understanding Intellectual Property
  • 19: Managing Human Resources
  • 20: The Customer's Experience and Your Brand
  • 21: Entrepreneurial Perspectives
  • 22: Entrepreneurial Exhaustion
  • 23: Entrepreneurial Leadership
  • 24: The Successful Entrepreneur
  • By This Professor

Taught by

Michael G. Goldsby, Ph.D.

Reviews

4.4 rating at The Great Courses Plus based on 46 ratings

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