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Launching a Business Venture

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The second in a 3-course series on entrepreneurship designed to help you advance a business idea from planning to launch.

Syllabus

Preparing for This Course
Module 1: Entrepreneurial Marketing and the Marketing Mix
Module 2: Market Research, Market Opportunity Recognition, and Target Market
Module 3: Marketing Techniques and Tools for Entrepreneurs
Module 4: Entrepreneurial Branding
Module 5: Marketing Strategy and the Marketing Plan
Module 6: Sales and Customer Service
Module 7: Launching the Imperfect Business: Lean Startup
Module 8: Why Early Failure Can Lead to Success Later
Module 9: The Challenging Truth about Business Ownership
Module 10: Managing, Following, and Adjusting the Initial Plan
Module 11: Growth: Signs, Pains, and Cautions
Module 12: Avoiding the "Field of Dreams" Approach
Module 13: Designing the Business Model
Module 14: Conducting a Feasibility Analysis
Module 15: The Business Plan
Module 16: Launching Your Venture
End of Course Survey
Launching a Business Venture Course Final Exam

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