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IESE Business School

The Art of Storytelling

IESE Business School via Coursera

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Overview

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Master the art of storytelling to captivate audiences and deliver impactful presentations. This course will teach you how to craft compelling narratives that resonate, enhance your ability to connect with your audience, and leave a lasting impression. Learn techniques for structuring stories, using different narrative styles, and transforming your speeches into unforgettable experiences. No prior experience required. Ideal for professionals in business and marketing.

Syllabus

  • The Art of Storytelling
    • Welcome to the Art of Storytelling short course! The art of storytelling has been effective in generating memorable content that is easy to share and remember, exciting enough to capture the audience's attention and a source of inspiration to mobilize people around a common project.

Taught by

Greg Burke

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Reviews

5.0 rating, based on 1 Class Central review

4.6 rating at Coursera based on 1133 ratings

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  • Profile image for Dhiman Mukherjee
    Dhiman Mukherjee
    For those interested in storytelling, this is the course to start with. They explain it in detail yet in an easy way so that even non-native English speakers can also understand. You also get a certificate after finishing it. So go for it.
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