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Coursera

Pitch and Storytelling for Leaders

via Coursera

Overview

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The CREO Pitching & Storytelling for Leaders Course supports leaders and founders in developing clear, persuasive, and structured approaches to presenting their business ideas. The course focuses on strengthening pitching skills while building the ability to craft a strong and coherent narrative that reflects a start-up’s purpose, value proposition, and audience needs. Participants explore practical techniques for structuring pitches, clarifying key messages, and using storytelling to engage stakeholders. The course emphasizes clarity, relevance, and emotional connection, enabling learners to communicate complex ideas in a way that is both accessible and impactful. Through applied exercises and real-world examples, learners gain confidence in delivering pitches to investors, customers, and partners across different contexts. By the end of this course, you will be able to: -Structure and deliver a clear and concise business pitch -Develop a coherent brand narrative aligned with your start-up’s goals -Apply storytelling techniques to engage and motivate different audiences -Adapt pitch content and delivery for investors, customers, and partners -Use narrative tools to build interest, credibility, and trust Prerequisites: -No prior pitching, storytelling, or leadership training is required. The course is suitable for early-stage founders, professionals, and aspiring leaders seeking to improve how they communicate ideas.

Syllabus

  • How to pitch impactfully?
    • In this module imagine standing before a room full of potential investors or presenting a new initiative to your internal team. You confidently convey your vision, capturing their interest and enthusiasm. This skill effectively communicating and persuading is the art of pitching. It is crucial for securing investments, gaining customers, and driving internal buy-in for new projects.
  • Pitching Considerations & Examples
    • In this module you will explore key elements that make a pitch successful, study examples of effective pitches and learn from real-world pitching scenarios.
  • How to leverage the art of storytelling?
    • In this module picture a moment where you captivate an audience with a tale that not only entertains but also inspires and drives them to action. This is the power of storytelling: transforming information into engaging narratives that resonate on an emotional level, making your message memorable and impactful.

Taught by

Martine Abboud

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