Pitching, Marketing and Sales For Startups

Build the communication and growth skills every early-stage founder needs to succeed! Every great startup idea needs three things to succeed: a compelling pitch, a smart marketing strategy, and an effective approach to sales. This course gives you all three — in one practical, applied learning experience. You'll start by exploring Objectives and Key Results (OKRs), a goal-setting framework used by high-growth companies to drive focus and measurable progress. From there, you'll learn how to craft and deliver a persuasive pitch — structuring your message, building presence, and communicating with confidence to investors, customers, and partners. In the marketing module, you'll develop a social media strategy grounded in your business objectives, brand story, and audience behaviour. You'll learn how to select the right platforms, create content that resonates, and use data-driven insights to measure and improve performance. The course closes with sales and storytelling — one of the most powerful skill sets a founder can develop. You'll learn how to build emotional connections with customers, frame your value proposition persuasively, and use narrative techniques to drive conversions and build trust. Throughout the course, you'll engage with expert-led videos, hands-on assignments, and interactive exercises that connect every concept directly to your own startup or business idea. This course is ideal for aspiring entrepreneurs, early-stage founders, and professionals looking to sharpen their communication and growth skills. No prior experience in marketing, sales, or pitching is required.