AI, Data Science & Cloud Certificates from Google, IBM & Meta — 50% Off
One plan covers every Professional Certificate on Coursera. 50% off Coursera Plus Annual for 10 days only — price increases June 17.
Unlock All Certificates
Strategic Management is an important concept for managers, decision makers and entrepreneurs. This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).What you will learn: By completing this course you will develop a good understanding of:1) The concept of Competitive Advantage and its relation to a firm's strategy 2) Industry and competitive analysis3) Resource and competency analysis4) Analyzing strategy across corporate and business levels
