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Indian Institute of Management Bangalore

Strategic Management: An Integrative Approach

Indian Institute of Management Bangalore via Swayam

Overview

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Strategic Management is an important concept for managers, decision makers and entrepreneurs. This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).What you will learn: By completing this course you will develop a good understanding of:1) The concept of Competitive Advantage and its relation to a firm's strategy 2) Industry and competitive analysis3) Resource and competency analysis4) Analyzing strategy across corporate and business levels

Taught by

P D Jose, Rejie George, Prof. Sai Yayavaram

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