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Basics of Marketing Communication

via SWAYAM Plus

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Overview

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This Marketing Management course is designed to empower you with the essential skills and knowledge to thrive in the competitive world of marketing. This course delves into the critical aspects of marketing communication and the transformative power of storytelling in business.

Intended audience

NA

Prerequisites

  • NA

Assessment & certification

  • Assessment fee: Included — no extra fee
  • Assessment mode: Online
  • Assessment type: MCQ
  • Assessment provider: TIMESPRO
  • Certificate provider: NA

Syllabus

  • Week 1: To equip learners with the essential skills and knowledge to excel in the dynamic field of marketing

Taught by

Dr. Ritu Sen

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