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ABOUT THE COURSE:Data plays a pivotal role in contemporary business scenario. The businesses today are data-driven. Data helps in more informed and effective decision making. Data can only be helpful when they become information after data research and analytics. Marketing research and analytics therefore are important to understand the nuances of marketing, consumer behaviour, marketing trends, etc. Marketing research is the function that links consumer and marketer. Marketing research and marketing analytics are interchangeably used however there is thin line difference. Though research and analytics are continuous process; in layman, marketing research precedes marketing activities/campaign while marketing analytics succeeds it.This course will help the learners to develop understand about marketing research and analytics. Since this course has practical orientation, it can be applied in real life business scenario. This course will provide the students, executives and managers, the skill set that will add value to their job profile.INTENDED AUDIENCE:Students, executives and aspiring managers who wish to gain edge in marketing and polish their knowledge about marketing research and analytics.PREREQUISITES: Graduation or pursuing graduation in any disciplineINDUSTRY SUPPORT:All types of Industry
