Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

IGNOU

Marketing Essentials

IGNOU via Swayam

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
This course provides a conceptual framework to the students to understand the function of marketing in an organization. The course helps students to apply the marketing concepts and theories to solve case studies and projects. The course makes them vigilant of the marketing happenings in the real world and therefore importance of creating effective marketing strategies.

Syllabus

Publishing Weeks

Title of the Modules

Week-1

Introduction to Marketing and Buyer Behaviour

Week-2

Understanding Consumer Behaviour

Week-3

Gaining Consumer Insights

Week-4

Introduction to Branding

Week-5

Segmentation, Targeting and Positioning

Week-6

Marketing Mix

Week-7

Pricing

Taught by

Prof. Gitesh Chavan

Tags

Reviews

Start your review of Marketing Essentials

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.