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This course provides a conceptual framework to the students to understand the function of marketing in an organization. The course helps students to apply the marketing concepts and theories to solve case studies and projects. The course makes them vigilant of the marketing happenings in the real world and therefore importance of creating effective marketing strategies.
Syllabus
Publishing Weeks
Title of the Modules
Week-1
Introduction to Marketing and Buyer Behaviour
Week-2
Understanding Consumer Behaviour
Week-3
Gaining Consumer Insights
Week-4
Introduction to Branding
Week-5
Segmentation, Targeting and Positioning
Week-6
Marketing Mix
Week-7
Pricing
Taught by
Prof. Gitesh Chavan