About the Course:
This foundation course provides the necessary context and content for learners interested in entrepreneurship or business. Learners will gain a deep understanding of the Innovation and Entrepreneurship process through 8 comprehensive modules. Key areas covered include the entrepreneurial mindset, Opportunity Identification, Customer Value Proposition, New Product Development, Marketing and Go-To-Market strategies, Entrepreneurial Finance, Strategy and Leadership, and Communication. The course uses a dynamic combination of concept teaching and real-life storytelling to bring the entrepreneurial journey alive for learners. Course instruction is led by core faculty Prof. Anuradha Narasimhan from IIT Bombay, alongside expert guest speakers from academia and industry.
Modules:

Getting into the entrepreneurial mindset and the entrepreneurial ecosystem
Gaining an understanding of the innovation and entrepreneurship process
Recognizing opportunities for new business
Understanding Customer Value Proposition & the process of Customer Discovery
Deep Diving into Marketing & Go to Market strategies for entrepreneurs
Gaining an exposure into Accounting & Startup Financing
Learning basics of Business Planning, Strategy & Leadership
Understanding the fundamentals of Communication & Preparing a Pitch Deck

Intended Audience: UG / PG / PhD

Industry Support: In the age of Tech and AI, industries today highly value Innovation and Disruption. With Job Creation and Entrepreneurship forming a core part of the National Mission, this course is highly relevant. The objective is to build the essential entrepreneurial skillset and mindset required for both entrepreneurs and corporate intrapreneurs. By utilizing a step-by-step process for venture building, this course delivers immense practical value to industries, academic institutes, and aspiring business managers.