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ABOUT THE COURSE: Welcome to " Digital Marketing and Branding for Start Ups" a 4-week course designed for SWAYAM. This four-week sprint takes you from zero to a launch-ready digital brand. In Week 1 you’ll frame a sharp strategy—setting measurable goals, mapping markets and segments, and reverse-engineering what winners in your space already do. Week 2 turns plans into practice: you’ll choose the right media mix and tools, craft compelling content, and build a legally sound, privacy- aware operation with a clear view of resources, capabilities, and budget control. Week 3 is all about brand: shaping a distinct identity, locking it into style guides, templates, and brand kits, and learning how to protect reputation when crises hit. In Week 4 you’ll scan what’s next—emerging trends, practical AI for marketers, and the habits of data-driven teams—closing with a performance dashboard that ties your activities to outcomes. By the end, you’ll have a cohesive, executable digital marketing plan ready to ship. This course will be offered on the INI-SWAYAM platform in collaboration with GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH, Germany) under the project initiative DS2S (Digital Skills to Succeed). INTENDED AUDIENCE: Students of MBA, BBA, M.Com, B.Com., any other discipline students under NEP 2020, who want to learn marketing as a Multi-disciplinary course, and budding Entrpreneurs. PREREQUISITES: None INDUSTRY SUPPORT: .Students can leverage the learnings of the courses to develop their career in sales and marketing stream of all types of organization including their own venture as an entrepreneur.
