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ABOUT THE COURSE:Advertising Management is a core course that focuses on the strategic planning, creative development, execution, and evaluation of advertising campaigns within a marketing and integrated marketing communications framework. It examines the role of advertising in building brands and influencing consumer behavior, covering key managerial decisions such as objective setting, budgeting, message and media strategy, and campaign implementation. The course integrates insights from consumer psychology, persuasion theory, and market analysis, while also addressing ethical, legal, and social considerations in advertising. Contemporary developments such as digital and social media advertising, data-driven decision making, and campaign effectiveness measurement are also emphasized, enabling students to apply both classical and modern advertising principles to real-world marketing challenges.
INTENDED AUDIENCE:Post Graduate Students of MBA (Marketing)
PREREQUISITES: Marketing Management
INDUSTRY SUPPORT:All public and private companies/ industry will recognize and value this online course.
INTENDED AUDIENCE:Post Graduate Students of MBA (Marketing)
PREREQUISITES: Marketing Management
INDUSTRY SUPPORT:All public and private companies/ industry will recognize and value this online course.
