Take Steps to Measure Display’s Full Value

Navigate the Google Ads interface and Google Analytics to measure the full value of Display. After completing this foundational Google Display ads learning path, you'll be able to: Summarize the importance of analyzing both click-through and view-through conversion performance in your Display campaign's results Choose what ad interactions to take into account to measure the full value of Display impressions Use Google Ads and Google Analytics to measure various Display ad interactions Consider the impact of not only clicks, but also impressions, by adding view-through conversions to your columns Review results under non-last click attribution, in particular when analyzing full funnel campaigns in Google Analytics Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

Syllabus

Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.

Pre-Self-Assessment

Measure the Full Value of Google Display Ads: Display ads not only drive direct purchase actions; they can attract a person's interest in your brand, and influence purchase intent, even if the person doesn't click on your ad. Learn how to measure the true effectiveness of your Google Display ads.

Measure the Full Value of Google Display Ads

Take Steps to Measure Display's Full Value: First, learn how to evaluate your Display campaign results with view-through conversions in Google Ads and the Model Comparison Tool in Google Analytics. Then, try it yourself with a simulation that lets you engage with both platforms.

Take Steps to Measure Display's Full Value

Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.