Learn the Basics of Shopping Ads

Help grow your retail business and master the basics of setting up and launching a Shopping Program Explain how Shopping ads work and list the key shopping policy requirements Learn how to set up and navigate your Merchant Center and product feed Describe how Shopping campaigns work and list their key benefits Learn how to create a Smart Shopping campaign

Syllabus

Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.

Pre-Self-Assessment

The Shopping Ecosystem: Advance your understanding of the shopping ecosystem by learning about how Shopping ads work and the requirements necessary to launch them.

Grow Your Retail Business with Google
Know How Shopping Ads Work
Identify Key Shopping Ad Requirements

Get Started with Merchant Center: Set up and navigate your Merchant Center account using best practices to help support Shopping ads.

Launch Your Retail Strategy
Create a Merchant Center Account
Get to Know Your Merchant Center Account
Create a High-Quality Product Feed
Submit a Product Feed in Merchant Center
Understand Shopping Ad Policy Violations
Try It Out: Add a Product to Merchant Center

Achieve Your Marketing Objectives with Shopping Ads: Learn how Shopping ads can help you reach your marketing objectives.

Identify the Right Shopping Campaign Type
Unlock the Power of Smart Shopping Campaigns
Try It Out: Create a Smart Shopping Campaign

Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.