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Google

Google Analytics Certification

Google via Skillshop

Overview

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Showcase your ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.By earning the Google Analytics Certification, Google recognizes your ability to:
  • Setup a Google Analytics 4 property for a website or an app
  • Collect the data you need for your business and use the various reporting tools and features
  • Recognize key measurement features that can show the effectiveness of your online marketing efforts

Syllabus

Pass the assessment and earn a certification
  • Google Analytics Certification 1.3 h Required
Study Google Analytics 4 propertiesLearn about Google Analytics 4 properties, including how to set up and structure a property, and use various reporting tools and features.
  • Use Google Analytics to Meet Your Business Objectives 1.7 h
  • Measure Your Marketing with Google Analytics 50 m
  • Go Further with Your Google Analytics Data 46 m

Reviews

4.5 rating, based on 106 Class Central reviews

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  • As someone who values data-driven decision-making and wants to delve deeper into the world of web analytics, obtaining the Google Analytics Certification was a game-changer for me. This comprehensive program not only expanded my knowledge but also p…
  • The certification consists of 50 multiple-choice questions that you need to answer in 1 and half hour. 80% is the passing threshold.

    The questions mostly consisted of a lot of basic trivia about Google Analytics and some of the other products its connected to like the Tag Manager and Advertising. If you finish the optional course materials it recommends, passing wouldn't be a problem.

    If I remember, you can re-take the test once a day if you fail. The free certificate was mailed to me a day later.
  • IT was nice and useful for us to understand the concepts and have a clear view of every single topic
  • I recently completed the Google Analytics Certification program offered by Google via Skill shop, and I must say it was an outstanding experience. The certification has proven to be a game-changer in my understanding and implementation of analytics…
  • I recently completed the Google Analytics Certification course on Google , and it was an excellent learning experience. The lessons were well-structured, and the quizzes helped reinforce key concepts. I particularly liked the real-world examples tha…
  • The Google Analytics Certification is a practical and valuable course that builds a solid understanding of how to track, measure, and analyze website performance using real data. It clearly explains key concepts such as audience behavior, traffic sources, goals, and conversions, while also teaching how to interpret reports to make informed decisions. The certification is well-structured, beginner-friendly, and directly applicable to digital marketing, making it a strong asset for anyone serious about improving data-driven skills.
  • Profile image for Said G'alimjonov
    Said G'alimjonov
    7
    Google Analytics Certification might seem daunting or complicated to some, but if you are willing to invest time and effort into learning the ins and outs of the platform, it can bring great benefits to your career or business. To start with, the…
  • Profile image for Humoyun Sobirjonov
    Humoyun Sobirjonov
    1
    I recently completed the Google Analytics Certification through Google Skillshop, and it was a very valuable learning experience. The course was well-structured, easy to follow, and suitable for both beginners and people with some prior knowledge of…
  • Profile image for ᴀᴍʀɪsʜ ᴍɪsʜʀᴀ
    ᴀᴍʀɪsʜ ᴍɪsʜʀᴀ
    13
    Completed the whole course but what next required t got certificate .There is no any option for certificate.Please help me out for this because without certificate it is just waste of my time as i completed this for just certificate.
  • Baabwe Faith
    1
    The Google Analytics Certification course on Skillshop is clear, practical, and very well-structured. It balances theory with hands-on exercises, making it easy to understand how to apply analytics in real campaigns. The modules are concise yet detailed, and the quizzes reinforce learning effectively. I especially appreciated how the course connects analytics concepts to real-world marketing scenarios, which makes it highly relevant for students and professionals. Overall, it’s a valuable certification that builds confidence in using Google Analytics for data-driven decision-making.
  • Profile image for Momina Nawab
    Momina Nawab
    5
    The Google Analytics Certification course offered by Google via Skillshop is widely recognized and highly recommended for individuals seeking to gain a comprehensive understanding of Google Analytics. This course covers various topics, including tracking implementation, data analysis, reporting, and more. It provides valuable insights and practical knowledge for effectively utilizing Google Analytics to measure and optimize website performance. Taking this course can enhance your skills and credibility in the field of digital analytics.
  • Hania Ali Alvi
    I recently completed the Google Analytics course on Class Central, and it was a very helpful learning experience. The course explains analytics concepts in a simple and beginner-friendly way while also covering advanced features like tracking, reporting, audience insights, and data interpretation. The lessons were well-structured, easy to follow, and included practical examples that made the concepts easier to understand. I especially liked how the course focused on real-world applications of Google Analytics for websites and marketing campaigns. Overall, this course is highly recommended for anyone who wants to improve their digital marketing and web analytics skills.
  • Anonymous
    Writing
    The Google Analytics Certification by Google via Skillshop was a very informative and valuable learning experience. The course explained analytics concepts in a simple and practical way, making it easy to understand website traffic, user behavior, and data tracking.
    I especially liked the hands-on examples and real-world applications that helped improve my analytical thinking and digital marketing knowledge. The lessons were well-structured, beginner-friendly, and useful for anyone interested in marketing, business, or data analysis.
    Overall, this certification helped me gain important skills in Google Analytics and boosted my confidence in using digital tools for business insights.
  • Aarti Rangari
    The Google Analytics Certification by Google via Skillshop is very informative and beginner-friendly. The course explains website traffic, audience behavior, and analytics tools in a simple way. I liked the practical examples and easy-to-understand lessons. It helped me understand how businesses track and improve their online performance. The certification is valuable for students, digital marketers, and anyone interested in analytics. Overall, it is a great free course to learn important digital skills.
  • Profile image for Drushti Patil
    Drushti Patil
    This course was very informative and easy to understand. The explanations were clear and the content was well structured. I learned useful concepts and gained practical knowledge that can be applied in real situations. The course is helpful for beginners as well as learners who want to improve their skills. Overall, I had a very good learning experience and would recommend this course to others.
  • Profile image for MD SARTAJ
    MD SARTAJ
    Great course! Easy to understand and very helpful for learning Google Analytics basics.This course was very informative and easy to understand.
    I learned many useful Google Analytics concepts.
    The lessons were clear and practical.
    The examples helped me understand real-world usage.
    It improved my analytical skills.
    The course structure was well organized.
    I enjoyed the hands-on learning experience.
    The instructors explained topics very clearly.
    This course is great for beginners.
    I would recommend it to anyone interested in analytics.
  • Profile image for Ekansh Dad
    Ekansh Dad
    The Google Analytics certification course from Google Analytics Academy, particularly the Individual Qualification (GAIQ), is a fantastic free entry point for beginners eyeing digital marketing or analytics roles. It's structured with short, digesti…
  • Profile image for Shantanu Sharma
    Shantanu Sharma
    I recently completed the Google Analytics course, and it was an extremely valuable learning experience. The course structure was well-organized, starting from the fundamentals and gradually moving toward advanced concepts like event tracking, audien…
  • The Google course offers a comprehensive and well-structured curriculum that caters to a wide range of learners, from beginners to advanced users. The course materials are detailed and provide clear explanations of complex concepts, making them accessible to everyone. The interactive elements, including quizzes and hands-on projects, enhance the learning experience and ensure that learners can apply what they've learned in practical scenarios. Additionally, the support from instructors and the online community is invaluable, providing assistance and motivation throughout the learning journey. Overall, this Google course is an excellent resource for anyone looking to expand their knowledge and skills in the subject area.
  • SECKOU BOUBACAR KASSE
    My name is SECKOU BOUBACAR KASSE, and I recently completed the Google Data Analytics course. This program provided me with a strong foundation in data analysis, including data cleaning, data visualization, and data interpretation. The course was we…

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