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Google

Google Analytics Certification

Google via Skillshop

Overview

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Showcase your ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.By earning the Google Analytics Certification, Google recognizes your ability to:
  • Setup a Google Analytics 4 property for a website or an app
  • Collect the data you need for your business and use the various reporting tools and features
  • Recognize key measurement features that can show the effectiveness of your online marketing efforts

Syllabus

Pass the assessment and earn a certification
  • Google Analytics Certification 1.3 h Required
Study Google Analytics 4 propertiesLearn about Google Analytics 4 properties, including how to set up and structure a property, and use various reporting tools and features.
  • Use Google Analytics to Meet Your Business Objectives 1.7 h
  • Measure Your Marketing with Google Analytics 50 m
  • Go Further with Your Google Analytics Data 46 m

Reviews

4.6 rating, based on 121 Class Central reviews

Start your review of Google Analytics Certification

  • As someone who values data-driven decision-making and wants to delve deeper into the world of web analytics, obtaining the Google Analytics Certification was a game-changer for me. This comprehensive program not only expanded my knowledge but also p…
  • The certification consists of 50 multiple-choice questions that you need to answer in 1 and half hour. 80% is the passing threshold.

    The questions mostly consisted of a lot of basic trivia about Google Analytics and some of the other products its connected to like the Tag Manager and Advertising. If you finish the optional course materials it recommends, passing wouldn't be a problem.

    If I remember, you can re-take the test once a day if you fail. The free certificate was mailed to me a day later.
  • IT was nice and useful for us to understand the concepts and have a clear view of every single topic
  • I recently completed the Google Analytics Certification program offered by Google via Skill shop, and I must say it was an outstanding experience. The certification has proven to be a game-changer in my understanding and implementation of analytics…
  • I recently completed the Google Analytics Certification course on Google , and it was an excellent learning experience. The lessons were well-structured, and the quizzes helped reinforce key concepts. I particularly liked the real-world examples tha…
  • The Google Analytics Certification is a practical and valuable course that builds a solid understanding of how to track, measure, and analyze website performance using real data. It clearly explains key concepts such as audience behavior, traffic sources, goals, and conversions, while also teaching how to interpret reports to make informed decisions. The certification is well-structured, beginner-friendly, and directly applicable to digital marketing, making it a strong asset for anyone serious about improving data-driven skills.
  • Profile image for Said G'alimjonov
    Said G'alimjonov
    7
    Google Analytics Certification might seem daunting or complicated to some, but if you are willing to invest time and effort into learning the ins and outs of the platform, it can bring great benefits to your career or business. To start with, the…
  • Profile image for ᴀᴍʀɪsʜ ᴍɪsʜʀᴀ
    ᴀᴍʀɪsʜ ᴍɪsʜʀᴀ
    17
    Completed the whole course but what next required t got certificate .There is no any option for certificate.Please help me out for this because without certificate it is just waste of my time as i completed this for just certificate.
  • Profile image for Humoyun Sobirjonov
    Humoyun Sobirjonov
    1
    I recently completed the Google Analytics Certification through Google Skillshop, and it was a very valuable learning experience. The course was well-structured, easy to follow, and suitable for both beginners and people with some prior knowledge of…
  • Moni
    The Google Analytics Certification was a valuable learning experience. The course provided a clear understanding of Google Analytics concepts, data analysis, reporting, and measurement. The practical examples and structured learning helped me understand how analytics can be used to make better data-driven decisions. Overall, it was a useful certification for improving my digital analytics skills.
  • Profile image for Momina Nawab
    Momina Nawab
    5
    The Google Analytics Certification course offered by Google via Skillshop is widely recognized and highly recommended for individuals seeking to gain a comprehensive understanding of Google Analytics. This course covers various topics, including tracking implementation, data analysis, reporting, and more. It provides valuable insights and practical knowledge for effectively utilizing Google Analytics to measure and optimize website performance. Taking this course can enhance your skills and credibility in the field of digital analytics.
  • Baabwe Faith
    1
    The Google Analytics Certification course on Skillshop is clear, practical, and very well-structured. It balances theory with hands-on exercises, making it easy to understand how to apply analytics in real campaigns. The modules are concise yet detailed, and the quizzes reinforce learning effectively. I especially appreciated how the course connects analytics concepts to real-world marketing scenarios, which makes it highly relevant for students and professionals. Overall, it’s a valuable certification that builds confidence in using Google Analytics for data-driven decision-making.
  • Mfanufikile Kenny HLOPHE
    i have learnt alot from this course hoping it will be fruitfull to me as a new skill and skill upgrading it givis alot of information
  • Anonymous
    This course was a great learning experience. The lessons were clear, practical, and easy to follow. I learned useful concepts about google Analytics and how to understand and analyze
    data more effectively. I highly recommend this course to anyone interested in digital analytics.
  • Mayuri Pakhale


    “Google Analytics is a very useful and informative course for beginners. I learned how to understand website traffic, user behavior, events, conversions, and reports. The course is easy to understand and provides practical knowledge about data analytics. I would recommend this course to students and beginners who want to develop their skills in digital marketing and web analytics.”
  • Subhoshree Sarkar
    I really enjoyed this Google Analytics course. The lessons were easy to understand, well-structured, and included practical examples that made the concepts much clearer. I especially liked how the course explained website traffic, user behavior, and reporting in a simple way. It has given me more confidence in using Google Analytics for real-world projects. I would definitely recommend this course to anyone looking to build or improve their digital marketing and analytics skills. It was wonderful to join this course, anyone who is interested to learn about google analytics must enroll.
  • Deepansh Srivastav
    informative, helps me more with daily work, the way everyone made my work easier is something that i truly needed, learning with such great minds will improve my skills in future and more useful to my life
  • Avinash Santosh Kumbhar
    You are teaching a very nice and also understand better and I like the and I am so happy I am very lucky to have got this opportunity . Your team is so good about teaching the lesson
  • Anonymous
    This course is very informative and easy to understand. The explanations are clear, and the lessons are well structured. I learned many useful concepts and improved my knowledge. I highly recommend this course to beginners and anyone who wants to build a strong foundation.
  • Anonymous
    good experience for my career and to get and learn new skills ,i would like to learn more informations in this courses

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