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Semrush Academy

Mastering Digital PR with Brian Dean

via Semrush Academy

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Overview

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Grow more than a business by learning exactly how to get press using a proven, repeatable and step-by-step system.The course is designed for businesses seeking to grow with PR, in any industry.



Content includes all of the advanced strategies Brian Dean used to get press coverage on major media outlets including Forbes, Inc, Fast Company, TechCrunch, and Vox, and scale up PR efforts from 1-2 campaigns per year to 1-2 campaigns per month.Glean proven PR strategies through a free step-by-step course from Brian Dean. Explore ways to attract media attention in any industry.

Syllabus

  • Start Here
    • In this lesson, you'll discover how getting your business in the paper regularly can help it grow.
  • The #1 way to get press right now
    • In this lesson, Brian shows you the #1 way to get press on demand-no matter what industry you're in.
  • Choose your Source Magnet topic
    • In this lesson, Brian explains how to choose the best topic on your list and how to refine that idea so that it works GREAT as a Source Magnet.
  • Decide on a source magnet format
    • In this lesson Brian Dean explains how to choose a format for your Source Magnet. Specifically, three potential Source Magnet format options.
  • Choose your data points
    • In this lesson, Brian teaches you to brainstorm your Source Magnet's data points.
  • Collect and analyze your data
    • In this lesson, Brian Dean teaches you how to choose compelling data points from your list and the three Master Keys of Source Magnet Data Collection and Analysis.
  • Source magnet alliances
    • In this lesson, you will learn a strategy to EASILY get data for your Source Magnet: The Source Magnet Alliance.
  • Prepare and organize your results
    • In this lesson, Brian teaches you how to organize the data that you have and prepare it for your Source Magnet report.
  • Outline your source magnet report
    • In this lesson, Brian Dean shares why it is important to make your Source Magnet Report freely available.
  • Write your source magnet report
    • In this lesson, you'll learn how to write your Source Magnet Report.
  • Create your visual assets
    • In this lesson, Brian Dean teaches you how to create visual assets for your Source Magnet report.
  • The commentary technique
    • In this lesson, you'll learn how this relatively simple strategy can lead to significantly more shares and traffic and give your Source Magnet more credibility.
  • The data-driven press release
    • In this lesson, Brian Dean explains step by step how to promote your Source Magnet using the Data-Driven Press Release.
  • Bonus promotional strategies
    • In this lesson, you'll learn best practice strategies for promoting Source Magnets.
  • Scale your source magnet production
    • In this lesson, Brian teaches you how to create a consistent design and layout for your Source Magnet reports, using a system for choosing topics and much more.
  • Rank for stat keywords
    • In this lesson, you'll learn to scale the long-term results that you get from your Source Magnet.
  • Course wrap-up and next steps
    • In this lesson, Brian Dean recaps the key takeaways from this course and gives you some big picture next steps and options for the strategies that you learned about in this program.

Taught by

Brian Dean

Reviews

4.0 rating, based on 1 Class Central review

Start your review of Mastering Digital PR with Brian Dean

  • Madhusmita Sahu
    the class was very helpful. learnt a lot on the subject. would recommend this course to my friends. course was interactive and was knowledgeable
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