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Semrush Academy

Building a Social Listening Program with Christina Garnett

via Semrush Academy

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Overview

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Offer what your market needs and demands using this winning social listening strategy.The course is designed for businesses in any industry looking to better understand their target audience and build lasting relationships.

 

 Content includes exactly what you need to know to build a foundation for your social listening strategy so you can have a plan in place for launch, reporting, and maintenance.

 Keep your audience and your customer at the heart of everything you do with a winning social listening strategy. 

Syllabus

  • What is social listening
    • In this lesson, you'll discover what social listening is and how it can be mutually beneficial for you, your company, and your customers.
  • What are the benefits of social listening
    • In this lesson, you'll discover the different ways companies can benefit from a social listening strategy.
  • Examples of brands using social listening well
    • In this lesson, Christina walks through examples of different brands ranging in industry and size to discuss how social listening connects companies with audiences.
  • How to create a social listening strategy
    • In this lesson, Christina starts from scratch - guiding you through pertinent questions to ask as you approach your program strategy.
  • How to determine your needed tech stack
    • In this lesson, you'll learn what is needed to make an informed decision on which tool(s) will be best for your specific strategy and OKRs.
  • Social listening and crisis comms
    • In this lesson, Christina unveils ways to read the room and understand what major traps there could be for your brand so you're prepared to mitigate risks for potential crisis comms situations.
  • Escalations and support
    • In this lesson, you'll learn how to create a clear escalation protocol, so you are prepared when the worst happens.
  • DRIs and reporting
    • In this lesson, you'll learn how to create a process for responsibilities and reporting.
  • Program maintenance
    • In this lesson, Christina guides you through the process of maintaining your social listening program, so you have a clear communication plan moving forward.

Taught by

Christina Garnett

Reviews

5.0 rating, based on 1 Class Central review

Start your review of Building a Social Listening Program with Christina Garnett

  • Profile image for Walker Prudent
    Walker Prudent
    Learning to build a social listening program with Christina Garnett's Semrush course could not have been easier. The step-by-step process Foster laid out and her expert guidance made understanding the complexities of social listening and building the program from scratch seem simple. The value add of the diligent and significant research Christina did prior to the course beginning was evident in the unique and useful insights she was able to provide. Christina was a great resource, enthusiastic, and had immense amounts of knowledge that were undoubtedly indispensable. I highly recommend that anyone wanting to create a social listening program take the time to enroll in this comprehensive and beneficial course. Five stars!
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