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Saylor University

PRSM107: Crisis Communication

via Saylor University

Overview

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Self-paced course on communicating before, during, and after an organizational crisis. Covers foundations of crisis communication, crisis preparation, the role of social media during a crisis, building a crisis communication plan (CCP), and developing strategic messages, closing with a final certificate exam. Suited to managers, communications and public relations staff, and students who want a structured introduction to handling crisis situations.

Syllabus

  • Course Introduction
  • Unit 1: Crisis Communication Introduction
  • Unit 2: Preparing for a Crisis
  • Unit 3: Using Social Media During a Crisis
  • Unit 4: Designing a Crisis Communication Plan (CCP)
  • Unit 5: Developing Strategic Messages
  • Course Feedback Survey
  • Certificate Final Exam

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