Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Saylor University

COMM411: Public Relations

via Saylor University

Go to class Write review
Scrimba Ad

Free courses from frontend to fullstack and AI

Learn More → CodeSignal Ad

Learn Generative AI, Prompt Engineering, and LLMs for Free

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
Introductory college-level course on public relations, covering the field's foundations, PR components and campaign planning, identifying key target audiences, media relations, writing for public relations, social projects and community-focused PR, and crisis communications, plus units on PR careers and professional development. Includes a final certificate exam. Suited to students and early-career communicators seeking a structured grounding in PR practice.

Syllabus

  • Course Introduction
  • Unit 1: Foundations of Public Relations
  • Unit 2: Public Relations Components and Planning
  • Unit 3: Key Target Audiences
  • Unit 4: Media Relations
  • Unit 5: Writing for Public Relations
  • Unit 6: Social Projects and Public Relations
  • Unit 7: Crisis Communications
  • Unit 8: Careers in Public Relations
  • Unit 9: Careers in Public Relations
  • Unit 10: Professional Development
  • Course Feedback Survey
  • Certificate Final Exam

Reviews

Start your review of COMM411: Public Relations

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.