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SAP Learning

Positioning Autonomous Marketing and Engagement

via SAP Learning

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Overview

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By the end of this course, learners will be able to:
Identify the barriers blocking AI adoption in modern marketing
Explain how SAP connects operational and customer data to enable autonomous engagement
Describe how Joule Assistants and Agents orchestrate campaigns and content at scale

Syllabus

  • Introducing Autonomous Marketing and Engagement
    • Addressing Core Challenges in Modern Marketing and Customer Engagement
    • Fueling Autonomous Marketing and Engagement with AI
    • Orchestrating Autonomous Marketing and Engagement with Joule Assistants and Agents

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