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University of Michigan

Questionnaire Design for Social Surveys

University of Michigan via Coursera

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Overview

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This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.

Syllabus

  • Introduction and Unit 1: Overview of Standardized Interviewing
    • Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
  • Unit 2: Response Process
    • Comprehension; Retrieval; Judgment; Response
  • Unit 3: Asking Factual Questions
    • Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
  • Unit 4: Measuring Attitudes
    • Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
  • Unit 5: Testing Questionnaires
    • Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
  • Unit 6: Putting It All Together
    • The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires

Taught by

Frederick Conrad and Frauke Kreuter

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Reviews

3.1 rating, based on 8 Class Central reviews

4.5 rating at Coursera based on 466 ratings

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  • Maboroshi
    82
    A bit disappointed. Lectures are kind of boring, and quizzes are so easy that even if you don't listen to lectures you can get full points...
  • Anonymous
    Nice, evidence-based review of questionnaire design with ideas for how to create your own surveys. Having some knowledge of surveys beforehand would be beneficial.
  • Svargo
    1
    This was really just a presenter reading a textbook, no good use of the technology. It was also mostly about interviewing not writing questionnaires. Rather disappointing and boring.
  • Pilar Reyes
    116
    The content is very helpful to those wanting to get familiar with the basics of questionnaire design. Besides, recommended readings are interesting and complement the lectures well. Yet, the lectures are boring. The instructors are nice but they use slides, no other kind of material. I rated the course with 4 stars because the content is worthy.
  • Janusah
    2
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    Luis Ribeiro
    32
  • Heidi Harries
  • Mia Rogelsek
    4
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