Product Management: Lifecycle & Strategy

This course examines how products move through their lifecycle, from introduction through decline, and how product management strategy shifts at each stage. Learners will study common frameworks used to prioritize product decisions and manage competing demands, and will learn to recognize the signals and criteria that inform decisions about when to iterate on a product, pivot its direction, or retire it. By the end of the course, learners will have a foundational grasp of lifecycle management and strategic decision-making in product management.