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OpenLearning

Strategic Management & Digital Innovation

via OpenLearning

Overview

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This course develops the ability to formulate technological-innovation strategies by combining external-environment analysis with firms’ core competencies and dynamic capabilities. It uses Porter’s Five Forces and PESTEL to examine how technological and environmental forces shape industry innovation strategies.

Syllabus

  • Apply external-environment frameworks (Porter’s Five Forces & PESTEL) to analyse how technological and environmental forces shape industry innovation strategies.
  • Analyse how firms develop, renew, and leverage core competencies and dynamic capabilities to sustain technological innovation advantage.
  • Formulate technological-innovation strategies by integrating internal and external analyses to achieve competitive and leadership advantage.

Taught by

Universiti Tenaga Nasional

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