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OpenLearning

Strategic Management & Digital Innovation

via OpenLearning

Overview

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Dive into a 40-hour course that equips you with the strategic frameworks and analytical tools needed to navigate the intersection of business strategy and technological innovation. Apply external-environment frameworks, including Porter's Five Forces and PESTEL analysis, to examine how technological and environmental forces shape industry innovation strategies. Explore how firms develop, renew, and leverage core competencies and dynamic capabilities to sustain competitive advantage in rapidly evolving markets. Formulate comprehensive technological-innovation strategies by integrating both internal and external analyses, positioning organizations for competitive and leadership advantage in the digital age.

Syllabus

  • Apply external-environment frameworks (Porter’s Five Forces & PESTEL) to analyse how technological and environmental forces shape industry innovation strategies.
  • Analyse how firms develop, renew, and leverage core competencies and dynamic capabilities to sustain technological innovation advantage.
  • Formulate technological-innovation strategies by integrating internal and external analyses to achieve competitive and leadership advantage.

Taught by

Universiti Tenaga Nasional

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