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OpenLearning

Marketing Basics

via OpenLearning

Overview

Learn fundamental marketing principles through this comprehensive 10-hour course covering market definition, various marketing types and their applications, effective customer communication strategies, goal-setting and strategic planning, plus identification and prevention of common marketing pitfalls.

Syllabus

  • Define your market
  • Know the different types of marketing and ways to use them
  • Learn effective ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognize common marketing mistakes and know how to avoid them

Taught by

ECA Online

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