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Implementing an End to End Digital Marketing Campaign

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Overview

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This course covers planning and buying online media across multiple channels, engaging audiences through social media, developing an email marketing strategy, and using Google Analytics to assess ad effectiveness.

Syllabus

  • Effectively plan and buy media spaces online through multiple channels
  • Reach and connect with your audience through social media platforms
  • Develop a well-designed email marketing strategy
  • Set up your google analytics and assess the effectiveness of your ads

Taught by

Western Sydney University

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