Learn to execute a comprehensive digital marketing strategy by mastering media planning and buying across multiple online channels, building audience connections through social media platforms, creating effective email marketing campaigns, and implementing Google Analytics to measure and optimize advertising performance.
Overview
Syllabus
- Effectively plan and buy media spaces online through multiple channels
- Reach and connect with your audience through social media platforms
- Develop a well-designed email marketing strategy
- Set up your google analytics and assess the effectiveness of your ads
Taught by
Western Sydney University
