Goals and Outcomes
The goals/objectives for this course are:
· To introduce learners to terms and concepts related to digital marketing
· To enable learners to describe the functions, benefits, and challenges of digital marketing
· To enable learners to identify strategies and frameworks implemented in digital marketing
· To enable learners to describe terms and concepts related to digital marketing communication
· To enable learners to explain micro and macro environment of digital marketing
The course outcomes (CO) for this course are:
Upon completing this course, the learner should be able to:
CO1 – Identify the concepts and terms related to digital marketing (C1)
CO2 - Describe the strategies and tools in digital marketing (C2)
CO3 – Explain micro and macro environment of digital marketing (C2)
Who should attend :
1. Marketing Manager
2. Business owners
3. Anyone who interested to learn Digital Marketing
Skills required for the course:
Leaners shouldhave basic knowledge in using personal computers and internet
