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OpenLearning

Digital Campaign Optimisation

via OpenLearning

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Overview

Master AI & Machine Learning for 50% Off
Go under the hood of AI — neural networks, real-world applications & more. Designed by UNSW experts.
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This course develops skills for optimising digital campaigns through performance metrics, effective keywords, SEO-focused content and visual improvements, and retargeting strategies.

Syllabus

  • Recognise areas of improvement and suitable strategies.
  • Report results using appropriate metrics.
  • Craft effective keywords.
  • Optimise content and visuals to improve SEO.
  • Develop retargeting strategies.

Taught by

Western Sydney University

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