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OpenLearning

Digital Campaign Optimisation

via OpenLearning

Overview

Learn to enhance digital marketing campaigns through systematic optimization techniques that drive better performance and ROI. Identify key areas requiring improvement and select appropriate strategies to address campaign weaknesses. Master the art of crafting effective keywords that increase visibility and attract target audiences. Develop skills in optimizing both content and visual elements to boost search engine optimization rankings. Create comprehensive retargeting strategies that re-engage potential customers who have previously interacted with your brand. Gain proficiency in measuring and reporting campaign results using relevant metrics that demonstrate success and inform future decision-making.

Syllabus

  • Recognise areas of improvement and suitable strategies.
  • Report results using appropriate metrics.
  • Craft effective keywords.
  • Optimise content and visuals to improve SEO.
  • Develop retargeting strategies.

Taught by

Western Sydney University

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