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OpenLearning

Digital Campaign Management

via OpenLearning

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Overview

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This course introduces the fundamentals of managing digital marketing campaigns, including customer research, goal setting, content creation, channel selection, and budget allocation.

Syllabus

  • Identify digital marketing techniques to use in your own work
  • Observe customer behaviour and conduct market research
  • Develop specific and achievable goals for your projects
  • Create content and decide on appropriate marketing channels
  • Allocate your budget effectively to reach your goals

Taught by

Western Sydney University

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