Learn essential digital marketing techniques through hands-on campaign development and strategic planning. Identify the most effective digital marketing methods for your specific work context while mastering customer behavior analysis and market research methodologies. Develop SMART goals that align with your project objectives and create compelling content tailored to your target audience. Explore various marketing channels to determine the optimal mix for your campaigns and master budget allocation strategies to maximize return on investment and achieve your marketing goals efficiently.
Overview
Syllabus
- Identify digital marketing techniques to use in your own work
- Observe customer behaviour and conduct market research
- Develop specific and achievable goals for your projects
- Create content and decide on appropriate marketing channels
- Allocate your budget effectively to reach your goals
Taught by
Western Sydney University
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