Learning Outcomes:
- Part 1:You'll learn key concepts and terms used in Advertising Media planning, and be able to calculate simple values using Excel. No previous knowledge of Excel formulas is required.
- Part 2: You'll continue to develop and apply your maths and Excel skills to Media plans. By the end of this module, you'll be able to create a digital media plan, test alternative scenarios and analyse the results.
Upon completing this course, you should be able to:
- Apply your skills to Media Agency TV and Digital campaign scenarios.
Acquired Skills/Knowledge:
- Advertising Media terms and concepts
- Basic skills in Excel
- Simple calculations
- Data manipulation and analysis
