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The Open University

Stakeholders in marketing and finance

The Open University via OpenLearn

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Overview

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This free course, Stakeholders in marketing and finance, comprises two sections introducing the idea of customers and stakeholders for financial information. It also contains two activities in which learners are asked to relate the ideas discussed to their own work practice.

Syllabus

  • Introduction
  • Learning outcomes
  • 1 Introduction to customers, consumers and clients
  • 1 Introduction to customers, consumers and clients
  • 1.1 Customers, consumers and clients
  • 2 Introduction to Financial Stakeholders
  • 2 Introduction to Financial Stakeholders
  • 2.1 Financial Stakeholders
  • Conclusion
  • Acknowledgements

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Reviews

5.0 rating, based on 1 Class Central review

4.2 rating at OpenLearn based on 18 ratings

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  • Profile image for Enrique Enriquez
    Enrique Enriquez @EEnriquez
    17
    An excellent course on stakeholders in marketing and finance—clear, insightful, and professionally delivered. It provided a strong understanding of stakeholder roles and their impact on business decisions. Best of all, it delivered the promised certificate of completion, adding real value for career development. Highly recommended for anyone looking to strengthen their commercial awareness.
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