Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Nielsen Norman Group

UX Research Methods: From Observation to Insight

via Nielsen Norman Group

Go to class Write review
Boot.dev Ad

The Most Addictive Python and SQL Courses

Learn More → Coursera Ad

AI, Data Science & Cloud Certificates from Google, IBM & Meta

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Qualitative research reveals the why behind user behavior. Qualitative data can uncover the motivations, frustrations, and unmet needs that quantitative data alone can’t show. Uncover a clear framework to confidently choose and conduct the right methods, deliver richer insights, and make smarter design decisions.

Syllabus

What you will learn

Theoretical Foundations of UX Methods

  • Method categories, including attitudinal vs. behavioral, qualitative vs. quantitative, and natural vs. scripted
  • The role of quantitative methods - and why qualitative is a necessary component

Choosing the Right Method

  • Match methods to your research purpose, constraints, and stakeholder needs
  • Use frameworks and decision tools to pick wisely under real-world conditions

Conducting Core Qualitative Methods

  • User interviews
  • Usability testing
  • Field studies & contextual inquiry
  • Diary studies

Secondary Methods and Tools

  • Learn about other less common UX research methods

End-to-End Planning Practice

  • Apply your learning to real-world UX briefs
  • Present project plans, justify choices, and get feedback

Taught by

Maddie Brown

Reviews

Start your review of UX Research Methods: From Observation to Insight

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.