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Nielsen Norman Group

Product and UX: Building Partnerships for Better Outcomes

via Nielsen Norman Group

Overview

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When UX and product management roles overlap, responsibilities become unclear. This leads to tension, resulting in lower productivity, morale, and product quality. Build stronger partnerships, establish clear responsibilities, and develop the communication and influence skills that turn role confusion into team alignment.

Syllabus

What you will learn

Clarify roles and responsibilities on product teams

  • Explore the distinct responsibilities of UX and product management roles
  • Understand key distinctions and healthy overlaps between UX and PM work
  • Help teams build shared clarity around who does what, and when

Create empowered teams and individuals

  • Build strategic, autonomous teams that own their outcomes
  • Shift from project-focused thinking to product-focused mindsets
  • Prioritize meaningful outcomes over shipped outputs

Build strong partnerships across the team

  • Establish the communication foundations that healthy partnerships require
  • Define shared goals that align UX and product priorities
  • Diagnose and solve common collaboration blockers before they escalate

Navigate conflict and influence outcomes

  • Apply the core pillars of influence to make your voice heard in cross-functional settings
  • Work effectively within team politics and negotiate with confidence
  • Set priorities and get critical UX work onto the product roadmap
  • Resolve conflict with strategies that preserve relationships and momentum

Taught by

Adel Du Toit, Laura Klein, Rachel Krause, Sara Paul

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