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Nielsen Norman Group

Mastering Influence

via Nielsen Norman Group

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Overview

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Influencing stakeholders and colleagues is an essential skill for any aspiring UX leader. Whether you’re asking for a small favor or building executive-level coalitions, your success depends upon your ability to clearly communicate and strategically persuade.

Syllabus

What you will learn

Understand the art and the science of influencing

  • Theories of persuasion and communication
  • Build influence across all levels of your organization
  • Select the best method for the context you're in
  • Determine your “default” communication style and make it even better

Develop influencing strategies and communication skills

  • How to influence even when you don't have authority
  • Presentation and public speaking tips
  • Communicating with clarity and inspiration

Build your reputation

  • Techniques involving and motivating teams and stakeholders
  • Traits of effective UX leaders
  • Effectively respond to difficult situations and resistance

Taught by

Nancy Dickenson

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