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Nielsen Norman Group

Becoming a UX Consultant: Launch Your Practice

via Nielsen Norman Group

Overview

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Define your niche, establish a pricing strategy, turn leads into clients. Begin Your Transition from Practitioner to Consultant. Define a Niche You Will Enjoy and Commands a Premium. Price Your Value and Defend Your Worth.

Syllabus

Course Curriculum

Overview (1 Lesson, 5 min)

  • Why UX Practitioners Go Solo

Becoming a Consultant — The Mindset Shift (5 Lessons, 59 min)

  • From Practitioner to Consultant: The New Identity
  • Ask Before You Act. Anchor in Business Reality.
  • Offer, Validate, Listen
  • Building Resilience — The Muscle of the Mindset
  • Rookie Mistakes to Avoid

Define Your Niche and Authority — Clarity Before Clients (3 Lessons, 42 min)

  • Why Clarity Beats Versatility
  • Balancing Passion and Demand When Choosing Your Focus
  • One-Line Positioning Statement

The Archetypes of Influence (10 Lessons, 77 min)

  • The Consulting Tarot
  • The Sage: Legends with Wisdom
  • The Chancellor: Leadership and Structure
  • The Shadow Sovereign: Quiet Influence
  • The Rising Star: Upward Momentum
  • The Gatekeeper: Control of the Flow
  • The Herald: Volume
  • The Weaver: You
  • Find Your Archetypes Outside Your Existing Network
  • Frequency and Rhythm

Turning Leads into Clients (3 Lessons, 49 min)

  • The Priority Call
  • Defining Your Offer: The 4-Part Offer Framework
  • Handling Objections: How to Stay Confident When Clients Hesitate

Pricing Your Service (6 Lessons, 72 min)

  • Why Pricing Feels Hard and How We Will Approach It
  • Key Pricing Types for Consultants
  • Choosing a Pricing Type: What to Productize and What Not To
  • A Case Study for Choosing a Pricing Type
  • Why You Should Not Price Using Time and Hours
  • Calculating a Value-Based Fee

Closing the Sale (2 Lessons, 42 min)

  • The Simple Offer Flow
  • Onboarding with the 2, 3, 4 Framework

Operationalizing Your Practice (4 Lessons, 38 min)

  • Operationalizing Your Consultancy
  • The Proposal: The One-Pager and the Investment Sheet
  • Paperwork, and a Few Things Legalese
  • You Made It!

Taught by

Sharbani Dhar

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