Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Modern Sales Skills

via Coursera Specialization

Go to class Write review

Details

Go to class

Provider

Coursera Specialization
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

4 weeks, 10 hours a week
Sessions

Self-Paced
Level

Intermediate

Found in

Overview

Google, IBM & Meta Certificates – 40% Off

One Coursera Plus subscription covers most Professional Certificates on Coursera.

Unlock All Certificates

Every sales conversation lives or dies on two things: how personal it feels and how well you handle the objections that follow. This three-course Specialization builds a complete, repeatable sales skill set, covering personalized video outreach and discovery calls, a proven sales cycle and pitching framework with benefit-first delivery and testimonials, rapport-building and price positioning, and an empathy-first approach to price, timing, need, and authority objections. By the end, you'll craft a personalized sales pitch, prevent and resolve objections with confidence, and close deals by building trust instead of applying pressure.

Syllabus

Course 1: Crafting Your Perfect Sales Pitch
Course 2: Achieving Results by Personalizing Your Sales Approach
Course 3: A Sales Expert's Guide to Overcoming Objections

Courses

0 reviews

View details

Every salesperson hears the same discouraging words: "It's too expensive." "Let me think about it." "I'm not the decision maker." These moments determine whether a conversation ends or moves forward, yet most sales training treats objections as something to fear rather than a skill you can build. This course reframes that entirely, showing you that objections are simply questions a prospect hasn't fully put into words yet. Throughout this course, you will build a confident, objection-ready mindset and apply an empathy-first framework to uncover a prospect's real concern before responding to it. You will practice authentic, discovery-led conversations, adapt your communication style to match different prospect personalities, and apply proven techniques for handling price, timing, need, and authority objections. You will also identify decision makers early, gauge genuine buying intent, and build the resilience to keep reaching out after a string of no's. By the end of this course, you will respond to any sales objection with empathy and strategy, turning more hesitant conversations into closed deals and lasting client trust.
0 reviews

View details

Every buyer you reach out to is already drowning in generic pitches, robotic chatbots, and canned templates that all sound the same. In a market this noisy, the sales professionals who stand out are the ones who make a prospect feel personally seen at every step, not just in the first email. In this course, you'll personalize your approach to prospecting, lead qualification, discovery calls, and follow-up using video as your primary tool for connection. You'll build a qualifying framework for inbound and outbound leads, prepare prospects for discovery calls with a staged reminder cadence, sustain their interest with a personalized follow-up sequence, close deals with compassion instead of pressure, and onboard new customers so buyer's remorse never gets a foothold. By the end of this course, you'll have a complete, repeatable system for personalizing every stage of the B2B sales process, from a stranger's first inbox notification to their first day as a fully onboarded customer.
0 reviews

View details

Every professional pitches something, an idea, a project, a product, whether or not sales is in your official job title, and the strength of that pitch often decides how far your ideas actually go. Too many people either avoid pitching altogether or fall back on pressure tactics that make prospects want to walk away, and this course gives you a better path. You'll build a repeatable sales cycle and pitching framework you can apply to your own industry, then practice rapid rapport-building and structured discovery questions through realistic role play scenarios with a cast of recurring characters. From there, you'll prevent and resolve objections using proven, step-by-step scripts, deliver benefit-first pitches backed by real client testimonials and deliberate vocal delivery, position price with genuine confidence, and close every conversation using low-pressure, decisive techniques that respect the other person's autonomy instead of overriding it. By the end of this course, you'll have a personal, repeatable approach to pitching that builds genuine trust with every prospect you meet, without ever needing to rely on pressure to get to a yes.