Writing Emails People Want to Read

Introduction

• Email is here to stay

1. Little Known Secrets about Writing Great Emails

• All emails are personal emails
• Three types of emails
• Inquiry and transactional emails
• Marketing and sales emails
• How to be clearly understood

2. Be Clear and Bold, Not Pushy or Whiny

• Good email is like good education
• The art of graceful interruption
• The number one question
• How to get them to write you back

3. How to Be Compelling

• Great stories
• Values and character
• The three most important words
• How to write a terrible email

4. How Often Should I Send? What Time of Day Is Best?

• What time of day to send emails
• Opens, clicks, and unsubscribes
• How many emails are too many?

5. Emails That Get Them to Buy

• Where to find sure-fire copy
• How to make an email blast feel personal
• The all-important call to action
• To newsletter or not to newsletter?

6. Advanced Strategies

• When is an email not an email?
• Curated content and affiliate marketing
• What if it's been too long?
• FAQs and About Us pages

Conclusion

• Great writers go everywhere