Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

UX Research: Journey Mapping

via LinkedIn Learning

Write review
DataCamp Ad

PowerBI Data Analyst - Create visualizations and dashboards from scratch

Learn More → Corporate Finance Institute Ad

Learn Excel and Financial Modeling the Way Finance Teams Actually Use Them

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
Learn how to research and document your customer's end-to-end journey through the process of UX journey mapping, to improve product design, customer experience, and marketing.

Syllabus

Introduction
  • The moments that matter
1. What Is Journey Mapping?
  • The power of journey mapping
  • Elements of a journey map
  • Where to start
  • Why emotions matter
2. Gathering Data for Your Journey Map
  • Asking the right questions
  • Getting data from your customers
3. Making Value-Driven Decisions
  • Value-driven solutions for customers
  • Spotting the opportunities
  • Service blueprinting: A plan for backstage support
Conclusion
  • The journey continues

Taught by

Sarah Weise

Reviews

4.7 rating at LinkedIn Learning based on 1002 ratings

Start your review of UX Research: Journey Mapping

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.