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LinkedIn Learning

UX Research: Journey Mapping

via LinkedIn Learning

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Overview

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Learn how to research and document your customer's end-to-end journey through the process of UX journey mapping, to improve product design, customer experience, and marketing.

Syllabus

Introduction
  • The moments that matter
1. What Is Journey Mapping?
  • The power of journey mapping
  • Elements of a journey map
  • Where to start
  • Why emotions matter
2. Gathering Data for Your Journey Map
  • Asking the right questions
  • Getting data from your customers
3. Making Value-Driven Decisions
  • Value-driven solutions for customers
  • Spotting the opportunities
  • Service blueprinting: A plan for backstage support
Conclusion
  • The journey continues

Taught by

Sarah Weise

Reviews

4.7 rating at LinkedIn Learning based on 806 ratings

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