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LinkedIn Learning

Strategic Partnerships: Ecosystems and Platforms

via LinkedIn Learning

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Overview

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Take your strategic partnerships to the next level. Learn how to create and manage an ecosystem of partners and use a business platform to gain a competitive edge in your market.

Syllabus

Introduction
  • The business of ecosystems and platforms
1. Ecosystem Principles
  • What is ecosystem strategy?
  • Laws of success in ecosystems
  • Essentials of ecosystem strategy
  • Five key questions in every ecosystem strategy
2. Ecosystem Design and Management
  • How multiple partners create an advantage
  • How networks create an advantage
  • Selecting the partners for an ecosystem
  • Managing cooperation and competition
  • Organizing an ecosystem
  • Managing multi-sided platforms
  • Growing and shaping an ecosystem
  • Launching and scaling a platform
  • Sharing gains in an ecosystem
  • How ecosystems and platforms compete
Conclusion
  • How to get started

Taught by

Benjamin Gomes-Casseres

Reviews

4.8 rating at LinkedIn Learning based on 988 ratings

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