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LinkedIn Learning

Social Media Monitoring: Strategies and Skills

via LinkedIn Learning

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Overview

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Incorporate social media monitoring into your organization's marketing strategy. Explore tools and strategies for finding, responding to, and participating in online conversations.

Syllabus

Introduction
  • Why social media monitoring is important for your brand
1. Develop a Strategic Approach
  • Integrate social media monitoring into your marketing strategy
  • Understand your customer needs
  • Team, training, workflow, and budget
2. How to Get Started
  • Fine-tune how you search for content
  • Overview of social media monitoring apps
  • Use Hootsuite for social media monitoring
3. Social Listening in Action
  • Social media monitoring for research and insights
  • Social media monitoring for customer service
  • Social media monitoring for influencer marketing
  • Social media monitoring for issues and crisis management
Conclusion
  • Next steps in social media monitoring

Taught by

Martin Waxman

Reviews

4.6 rating at LinkedIn Learning based on 317 ratings

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