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LinkedIn Learning

Social Media Marketing Tips (2019)

via LinkedIn Learning

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Overview

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Help your business make the most of social media. Get tips for marketing and growing your personal brand on top social media platforms, including LinkedIn, Facebook, and Twitter.

Syllabus

Welcome
  • Growing your business with social media
1. Social Media Marketing Tips
  • What’s new and how to thrive digitally in 2019
  • LinkedIn profile optimization tips
  • Grow your network with LinkedIn Groups
  • Use LinkedIn to become a better thought leader
  • How to find key prospects with LinkedIn search
  • Keys for writing the perfect LinkedIn InMail
  • How often you should post on social media
  • Personal branding must-haves to build your influence
  • Facebook marketing: How the algorithm works
  • Content Facebook’s algorithm gives preferential treatment to
  • Decide between Instagram and Snapchat for business
  • Engage influencers, advocates, and customers of competitors
  • Strategies to boost organic Facebook reach and engagement
  • Storytelling/Humanizing a brand in the age of AI and bots
  • An easy hack to reclaim lost fans on Facebook
  • Engagement secrets used by the world’s most famous creators
  • Building a Messenger chatbot in minutes
  • How to run targeted Facebook ads for your business
  • How to optimize your YouTube videos to gain views
  • Steps to get your first 10k subscribers on YouTube
  • Strategies to build your influence and presence on Twitter
  • Tools to grow followers and engagement on Instagram
  • The differences between Facebook Live and Facebook Stories
  • How to find work as a freelancer on social media
  • When and where to add hashtags
Conclusion
  • Next steps

Taught by

Carlos Gil

Reviews

4.6 rating at LinkedIn Learning based on 292 ratings

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