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Small Business Marketing

via LinkedIn Learning

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Achieve outsized growth on a modest budget. Learn what every small business owner needs to know about marketing their product or service.

Syllabus

Introduction

Maximizing small business growth
What is meant by small business?

1. Getting Started with Small Business Marketing

Small business marketing challenges
Establishing your goals
Adopting a growth mindset

2. Laying the Foundation for Marketing Your Small Business

Developing a marketing approach
Identifying your buyer
Segmenting your audience
Knowing your value proposition

3. The Building Blocks of Small Business Marketing

Exploring the marketing funnel
Customer journey
The value of your brand
Marketing across the funnel

4. Marketing Channels for Your Small Business

Picking your marketing channels
Creating campaigns

5. Advertising Opportunities for Your Small Business

Getting started with social media
Planning for SEO
Creating a content marketing plan
Content marketing that sells
Deciding to use paid ads
Messaging offline

6. Getting Help for Your Small Business

When to hire help
How to hire help

7. Measuring Results in Small Business Marketing

Know your data
Solicit feedback often and early

Conclusion

Putting your marketing plan to action

Taught by

Brad Batesole

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4.6 rating at LinkedIn Learning based on 1037 ratings

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