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LinkedIn Learning

SEO: Ecommerce Strategies

via LinkedIn Learning

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Overview

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Drive better results for your business. Get strategies for optimizing your online store to improve page rankings and build traffic.

Syllabus

Introduction
  • Drive up your ecommerce website rank
1. Ecommerce Website Structure
  • Ecommerce silo structure
  • Internal linking for ecommerce
  • Optimize your ecommerce crawl budget
  • Ecommerce navigation considerations
2. Understanding URLs for Ecommerce
  • Ecommerce URL structure
  • Ecommerce subdomain vs. subdirectory
  • Ecommerce anchor text
  • Managing broken and redirected links
3. Ecommerce Page Optimization
  • Optimizing product pages for SEO
  • Optimizing ecommerce content pages
  • Buyer journey and keywords
  • Ecommerce canonical URLs
  • User experience
4. Ecommerce SERP Optimization
  • Understanding how ecommerce SERP works
  • Ecommerce rich snippet optimization
  • Social media and video
Conclusion
  • Continue learning SEO for ecommerce

Taught by

Sam Dey

Reviews

4.7 rating at LinkedIn Learning based on 481 ratings

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