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LinkedIn Learning

Selling with Authenticity

via LinkedIn Learning

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Overview

Syllabus

Selling While Human
  • A noble profession
1. The Purpose of Sales: According to You, Your Boss, and the World
  • Profit vs. purpose: A false dichotomy
  • The language of sales
  • Who are salespeople for?
  • Quota-obsessed organizations
2. Human to Human: Customer Interaction
  • Opening lines: Digging your way out of spam
  • Authentic curiosity: Asking great sales questions
  • Negotiating in sales (without feeling icky)
  • Handling rejection in sales
3. Life on Commission
  • Personal finances in sales
  • Dealing with quota anxiety
  • Pride in sales

Taught by

Lisa Earle McLeod and Elizabeth (McLeod) Lotardo

Reviews

4.7 rating at LinkedIn Learning based on 574 ratings

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