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LinkedIn Learning

Selling into Industries: Healthcare

via LinkedIn Learning

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Overview

Syllabus

Introduction
  • Welcome
  • What you should know
1. Setting Yourself Up for Success
  • Where do you fit in the world of healthcare?
  • Customer intelligence: Identifying payer sources
  • Understand the key metrics of your buyer
2. Tailoring Your Approach
  • Provider hot buttons
  • Supplier hot buttons
  • Get to the senior level
  • Craft your narrative
3. Creating Urgency
  • Codify your impact
  • Address the care vs. cost debate
  • Use case studies
4. Closing the Deal
  • Trials
  • Contracts
  • Delivery
Conclusion
  • Next steps

Taught by

Lisa Earle McLeod and Elizabeth (McLeod) Lotardo

Reviews

4.7 rating at LinkedIn Learning based on 406 ratings

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