Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Sales: Business to Consumer Online Sales

via LinkedIn Learning

Write review

Coursera

Google AI Professional Certificate - Learn AI Skills That Get You Hired

DataCamp

PowerBI Data Analyst - Create visualizations and dashboards from scratch

Overview

Google, IBM & Meta Certificates — All 10,000+ Courses at 40% Off

One annual plan covers every course and certificate on Coursera. 40% off for a limited time.

Get Full Access

Learn about the benefits and challenges of doing business to consumer (B2C) online, and how you can adopt an effective business model to sell your products online.

Syllabus

Introduction

Welcome
Going straight to the consumer
Categories of online B2C companies
Categories of offline B2C companies
Opportunities and challenges

1. Persona Development

What is a persona?
How do I build personas?
What are the secrets to persona success?
Measure persona success

2. Content, Conversion, and SEO

Why content equals sales success
Where do I start with my website copy?
What are the secrets to content success?
Measure content success

3. Social Media, Reviews, and Blogging

What is social media marketing?
Social media marketing
Secrets to social media success
Measure social media success

4. Pay per Click

What is PPC?
Where do I start with PPC?
What are the secrets to PPC success?
Measure the success of PPC

Conclusion

Next steps

Taught by

Jeff Bloomfield

Reviews

4.7 rating at LinkedIn Learning based on 131 ratings

Start your review of Sales: Business to Consumer Online Sales