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LinkedIn Learning

Sales: Business to Consumer Online Sales

via LinkedIn Learning

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Overview

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Learn about the benefits and challenges of doing business to consumer (B2C) online, and how you can adopt an effective business model to sell your products online.

Syllabus

Introduction
  • Welcome
  • Going straight to the consumer
  • Categories of online B2C companies
  • Categories of offline B2C companies
  • Opportunities and challenges
1. Persona Development
  • What is a persona?
  • How do I build personas?
  • What are the secrets to persona success?
  • Measure persona success
2. Content, Conversion, and SEO
  • Why content equals sales success
  • Where do I start with my website copy?
  • What are the secrets to content success?
  • Measure content success
3. Social Media, Reviews, and Blogging
  • What is social media marketing?
  • Social media marketing
  • Secrets to social media success
  • Measure social media success
4. Pay per Click
  • What is PPC?
  • Where do I start with PPC?
  • What are the secrets to PPC success?
  • Measure the success of PPC
Conclusion
  • Next steps

Taught by

Jeff Bloomfield

Reviews

4.7 rating at LinkedIn Learning based on 165 ratings

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