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LinkedIn Learning

Sales: Analytics-Driven Storytelling

via LinkedIn Learning

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Overview

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Discover the power of storytelling with data analytics to engage your audience and drive sales for your business.

Syllabus

Introduction
  • Telling better stories with data
1. The Power of Data Stories
  • Engaging our primal wiring
  • Comfort in numbers
  • Transforming from analyst to storyteller
  • The simple formula for a great story
2. What Are You Trying to Solve?
  • The problem reveals your story
  • Have a goal for your story
  • What's a storytelling campaign?
3. What Do You Have to Work With?
  • A strategic view of your data story
  • Your analytics players
4. Build Your Data Story
  • Connect the dots with data
  • Refine your story
  • Engage the outsider
5. Practice and Hone Your Story
  • Hone and master your data story
  • Develop your storytelling style
  • Make storytelling your lifelong hobby

Taught by

Mark Donnolo

Reviews

4.8 rating at LinkedIn Learning based on 605 ratings

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